Streaming audio is a way to listen to music, podcasts and more by accessing them directly through a streaming server - like Spotify or - rather than downloading thousands of individual files.

Advertising on these platforms allows your brand to reach consumers when they don't have a screen in front of them. Screen-less scenarios - working out, driving or listening to music/podcasts during work or school - accounts for a ton of time, which is why taking advantage of this audio real estate is so important. These ads are also targetable, so you can reach target market whenever and wherever they are.